Einblick Journal

The Signal

Cutting through the noise — research notes, methodology, and perspectives on agentic AI and how we understand markets and people.

An e-commerce product card covered in urgency badges and nudges, being parsed by a machine instead of viewed by human eyes

Behavioural EconomicsAgentic Commerce

Nudges Are Designed for Eyes. What Happens When the Buyer Has None?

Twenty years of behavioural economics went into the modern checkout: countdown timers, scarcity badges, anchored prices. All of it assumes a human is looking at the screen. AI shopping agents are breaking that assumption.

Vijay Namperumal

Founder, Einblick · Jul 10, 2026 · 6 min read

A survey form on a phone screen with every answer marked identically, illustrating low-quality, undifferentiated responses

Research QualityIndia

Why Market Research in India Is Broken (and Nobody's Talking About It)

Surveys say Indians will buy electric cars and pay extra for eco-friendly products. Reality says the opposite. The problem isn't the people, it's the data.

Vijay Namperumal

Founder, Einblick · Jun 30, 2026 · 6 min read